About Us
We believe that happiness should not be a luxury, but a part of everyday life. MINISO is dedicated to designing daily essentials that bring you joy without a hefty price tag. Our philosophy is simple: to create high-quality, stylish products that are accessible to everyone.
From everyday items to licensed merchandise, we infuse the ordinary with creativity and functionality. We are constantly exploring new ways to surprise and delight, turning every simple shopping trip into a journey of discovering unique treasures that put a smile on your face.
Guofu Ye
Guofu Ye, Chairman and CEO of MINISO (Group), is a serial entrepreneur and a representative figure in China's new retail sector. He has been honored with titles such as "Top 10 Economic Figures and Chinese Economic News Figures of 2023-2024," "Super CEO of the Year 2023" by Jiemian News, "Top 500 Chinese Brand Figures in 2021," and "Most Respected Young Entrepreneurs" by Hurun Report, etc.
In-Store Experience
Discover the real MINISO. At our Italian stores, you can touch and try out products firsthand, letting every detail delight you. It is a sensory experience that the digital world simply cannot replicate.
Responsible Labeling Standards
Adhering to the design philosophy of “Better Design, Better Life”, MINISO is committed to original design and gathers outstanding global design resources. We create original products with trendy designs to achieve MINISO’s global strategic goals, allowing customers worldwide to purchase higher-quality original products at lower prices.
A Thousand Ideas, One Single Place
Every visit is a discovery. Over 5,000 products across beauty, home, tech, and accessories, featuring exclusive collaborations that make every collection unique. There is always something new to love.
Discover more in our FAQ
How can I find the nearest MINISO store?
How can I find the nearest MINISO store?
You can use our store locator to find the nearest store. Follow us on social media for the latest updates on new store openings and pop-up events.
How long does delivery within Italy take?
How long does delivery within Italy take?
Delivery throughout Italy typically takes 2–5 business days. You will receive a tracking number via email once your order has been shipped.
Can I return or exchange the item?
Can I return or exchange the item?
Yes, we offer a 7-day return and exchange service. Returns or exchanges due to product quality issues are free of charge; to submit a request, please contact customer service and provide your order number.
What are the benefits of MINISOSOHP membership?
What are the benefits of MINISOSOHP membership?
Upon joining, members receive a no-threshold coupon and enjoy exclusive promotions, member discounts, monthly coupons, and more.